Italian Packaging Expand Into American Market 20/11/2012

In Chicago in the same place where a few days after Obama announced the famous phrase, "The best is yet to come" and in the middle of the hurricane Sandy, an Italian company got its initiation to "PACK EXPO," one of the most important trade fairs in the packaging industry. The Italian company was Cavanna S.p.A, based in the north of Italy, a leader in technology and distribution systems for packaging in flow pack snacks, cookies, crackers, chocolate bars and much more.

The American exhibit and trade show, located at McCormick Place, in the heart of the city of Chicago, IL, took place from October 28th to 31st, this year and Cavanna Packaging Group joined 1,965 companies from all over the world recording 45,000 visitors, an increase in volume and value business generated. The presence at "PACK EXPO" was only one of several steps that characterized the marketing and promotion of the Cavanna Packaging Group which has participated in many other events for a total of 13 trade shows in one year. In the three autumn months, from September to November, Cavanna Packaging Group emphasized its strong international presence in 6 markets, from Germany to Poland, from America to France, from India to China. Cavanna S.p.A has decided once again to approach the U.S. market just when it officially opened a manufacturing plant in the southeast portion of the United States, near Atlanta. The strong results achieved by Cavanna S.p.A., with its founder, Mario Cavanna and his son and daughter, Riccardo and Alessandra in its 52 years of history, Cavanna S.p.A. decided to launch at "PACK EXPO" the first machine completely "made in the USA". In Chicago, relations were also improved with very important American clients, including Kellogg's and Kraft but also major projects were signed and new relationships were started which were significant for the future development of this sector. During the exhibition an event was organized that generated considerable success and was greatly appreciated. On the evening of Monday, October 29th in a well-known Italian restaurant in Chicago a dinner was held with about 80 of the biggest customers of the Cavanna Packaging Group in a relaxed and professional manner which further cemented developed relationships to an even greater degree. As evidence of this an important Italian entrepreneur packaging company, listed on the stock exchange during the evening, said: "Cavanna Group as a company is a breath of fresh air in the packaging world," referring to the way they manage relationships with customers and the business that distinguish this family run business.