One of the elements that best characterize the Piedmont region located in north Italy is its endless expanse of rice fields. This resource ranks Italy first in Europe in rice production and first in the world for the quality and variety of the same.
To this date, rice is grown in 113 countries and is the staple food for over half the world's population. This area is not only the place where rice is grown, but in the same area the rice is used to produce various products that are considered essential to a healthy diet, such as rice discs, rice cakes, puffed rice and rice flour used in the production of crackers. Cavanna Packaging Group is an Italian industrial group based in Prato Sesia, near Novara, specialized in flowpack, a small wrapper that wraps a single product or group of products with a plastic film. Among the various sectors in which these types of packaging are used, the most important place is the whole food sector (industrial baking, biscuits, products for breakfast, sweet and savory snacks, chocolate bars, bread substitutes, coffee pods, cheese portions), but also the sector of rice cakes and crackers. Cavanna, a leader in bakery and chocolate, has also entered the world of the rice, producing some of the most advanced systems that have been commissioned and sold in the world, from Poland to Australia, to France. In Italy was born the collaboration with Riso Invernizzi S.p.A., a family run company since 1890, also inextricably linked, as Cavanna, to the area of Novara. Cavanna Packaging Group and Riso Invernizzi S.p.A. continue the long journey of rice in Europe and in the world, by building a highly automated plant and a technologically advanced package of rice crackers and pastries. These are first packaged in packs of 4 sheets and then insert in another bowl. The flaps are welded so as to protect and at the same time facilitate the opening to the final consumer. Riso Invernizzi S.p.A. has selected Cavanna because Cavanna developed the technology to achieve two important advantages: wrap the product in portions, making it usable for consumption outside the home, and preserve the fragrance of a single sheet of rice, even for long periods of time. In addition, the automation of the packaging process has enabled the production of a safer product. With this plant Cavanna and Riso Invernizzi give a further impetus to the production and consumption of rice and diversification in the uses of a cereal that has always been a source of wealth for Novara's area.